Are you struggling to get the most out of your social media marketing efforts? Do you find yourself posting content without a clear plan and hoping for the best? If so, you’re not alone. According to a recent survey, around half of marketers say that creating social media strategies to support their overall business goals is one of their biggest challenges.
To set your business up for optimal social media marketing success, you need to develop a clear and documented strategy for all of your channels, including video marketing on social. A surprising number of businesses and marketers don’t actually have a documented plan. Instead, they create content when needed, post it, and then hope for the best.
This is a less-than-optimal strategy. Luckily, we have a few tips to help you put together video content that follow best user experience and engagement practices.