Like it or not, change is coming. With the forced upgrade date of Google Analytics 4 (GA4) platform on the horizon, Analytics users will be automatically upgraded to GA4 in July, which also marks the date when Google will stop sending tracking data to its Universal Analytics platform. Change can be painful, but website owners and marketers should be excited about this update in website reporting.
With this change, Google is introducing a range of powerful reports and features that will revolutionize how website owners and marketers measure their online success. With the switch from Universal Analytics to GA4, data collection will be handled differently, with users now benefiting from cross-device analytics, lifetime metrics tracking, and more.
What does this mean for website owners?
First off, it means you can get better insights into your customers’ behavior across devices. Additionally, you’ll also have access to an array of new reports and features – such as predictive analytics – that provide valuable insight into how best to drive ROI with your campaigns. Plus, GA4 offers improved event tracking capabilities so you can gain deeper insights into user engagement on your site or app without needing additional code configuration.