Digital Marketing Superheroes for Small Business

digital marketing company in Georgia

digital marketing company in Georgia

Digital Marketing Services

SEO аnd SEM аrе digital marketing strategies to get your website listing higher on search results pages when users conduct searches relevant to your business’ products or services. Should you focus on search engine optimization (SEO) – organic search results, or search engine marketing (SEM) – paid search results?

The answer is: Both.

Whу is a combined approach thе bеѕt option fоr уоur business? It’ѕ common knowledge thаt all businesses nееd tо stay іn front оf thеіr customers tо gеt a gооd return оn investment for their marketing dollars. Today, that means businesses muѕt tаkе a multi-channel approach.

Despite bеіng similar – іn thаt both SEM аnd SEO aim tо improve visibility thrоugh search engine rankings, thеу hаvе significant differences.

SEM іѕ a pay реr click (PPC) service, whіlе SEO organically improves rankings with search engines аnd dоеѕ nоt involve paying companies like Google or Bing fоr search results.

But that’s about where the similarities end…

Continue reading SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel

How to increase website traffic without paying for it

Launching a website and creating social media profiles for your business is simple. The hard part is getting visitors to actually visit those pages and engage with posted content. If you are an experienced digital marketing expert, you’ve probably battled with increasing your site visits without having to pay for them.

So how would you go about it? Before we dive into it the traffic tips, let’s start with few fundamentals.

Why do you want more traffic?

A quality website visit is both a key pointer and driver of business achievement. The volume and nature of the traffic that you can head to your pages can help you:

  • See how well your marketing plans and executions are performing
  • Assemble significant insights about your audience and their purchasing behaviors
  • Generate more leads, improve conversions, and drive more sales
  • Develop brand awareness and recognition across the web
  • Improve your SEO efforts and increase search engine integrity

These are some of the advantages that you can gain from driving the correct traffic to your site.

What do we mean by quality traffic?

Currently, there are a ton of traffic generation techniques all across the web, many promising to drive a huge number of visits to your site… If just it were that simple, right? Quality traffic essentially implies the correct audience – actual people with a veritable interest in whatever it is that your business offers.

Creating millions of traffic to your website from online bots and individuals who couldn’t care about your business or its offer is really a step back in your marketing efforts. Sure, overall traffic numbers look amazing, but conversion rates tank, sales stay flat… Even worse, it can seriously hurt your SEO rankings since it increases the bounce rate and decreases average time on site, which are basic ranking factors.

Quality traffic is about the engagement of visitors, which in turn, generates conversions. Your site’s visitors should be people who are truly interested in your business and the solutions it offers. Anything outside of that can’t be marked as quality traffic.

Here are some tips to drive quality traffic without paying for it

#1 On-Page SEO:

On-page SEO is all about optimizing your website to be in line with current SEO best practices. This implies performing keyword research to classify high-volume search terms related to your business and te using those keywords in the content of your site. It also implies paying close attention to outbound links, appropriately creating meta title and description tags, posting keyword-rich blogs and articles, and giving alt tags to images, among others.

The takeaway here is that there are numerous elements that go into appropriate on-page SEO, and once it’s executed well it will ultimately be work that simply keeps on giving. Check out a previous post on tips for getting found online!

#2 Create Google My Business Listing and Optimization

Google My Business listings are the most important marketing tool accessible today for small, locally-based businesses. When people perform a search for a business close to them, Google will rank businesses with optimized Google My Business listing higher on the search result page.

The key here is to fill in as much keyword-rich and accurate information about your business including: Name, Address, Phone Number (NAP), post regular updates to your GMB profile, and ensure your listing links directly to your website.

#3 Link Building

Backlinks are how we describe the inbound links from different sites or online platforms that point back to our website. If other sites are linking to your website, that tells Google and the users on those different locales that your site is genuine and contains valuable info. This can bring about higher search engine rankings.

However, these should be quality backlinks – links from trustworthy sites with high domain authority and overall credibility. For instance, if your business deals in financial services, you could compose a guest post on a site like Investopedia and have a link included back to your site.

In fact, the most ideal approach to generate backlinks is through strategic guest blog posting. You compose a quality article to be posted on another site and include a link back to your website either in your Author Bio or in the article itself.

#4 Email Marketing
On the off chance that you’ve just got a sizable mailing list, investing in an email marketing campaign is a great effort to increase visits to your site. Of course, the contents of the email should be relevant, engaging, and valuable to your readers, otherwise, you just become noise to your subscriber’s inbox and your work doesn’t do much at all to generate clicks. Worse yet, if you abuse your email list with poor content and sending too frequently subscribers will unsubscribe from your list or even file SPAM complaints against you.

A good example of an effective email is to include exclusive promos and deals to your subscribers and encourage them to click on a banner or link to learn more, taking them directly to a dedicated landing page on your site where they can learn more about your offer (and take action)!

Using these methods for driving traffic to your website you can generate more leads and conversions for your business. These are also great techniques used by our own digital marketing agency to drive more relevant traffic to our client’s websites. 🙂

SERP Tracking for Digital Marketers

A few quotes to start this one out:

“You can’t manage what you don’t measure.” – Peter Drucker

“Every line is the perfect length if you don’t measure it.” – Marty Rubin

and my personal favorite, “In God we trust. All others must bring data.” – Edwards Deming

The point being: Like most facets of business, SEO and keyword ranking is a science that requires tracking and analysis. If we only throw stuff at the wall hoping that something sticks and never run any reports or use tools to see the results of our work then we’re only flying blind and will never have a grasp on what worked, how to repeat success, how to avoid failure, or where we stand amongst our peers.

“Content is King.” Sounds as good today as it did 10 years ago. Content is a large component of SEO> Search engines love fresh content and utilizing informative, top-quality content is still a top technique for gaining visibility in the search engines. Continue reading Importance of SERP Checker Tools for Every Digital Marketer

Rank Higher in Local SEO & Google Maps

Google Maps is an application that is quickly turning into the default GPS framework for businesses and consumers everywhere in the world. Google has had the option to use its inconceivably enormous versatile quest crowd into a route for organizations to gain visibility to local users looking for the products and services they’re selling. Google Maps has additionally become a ground-breaking geographic hunt program that is utilized a large number of times each week. Getting your business listed on Google Maps is free, however as a local business, you may need to take a few additional steps for your business to rank higher on Google Maps.

Earning a spot in the top three positions (Local Three-Pack) on the local map search results could the difference between a “good day” and a “record-breaking sales day.”

Continue reading 3 Powerful Tips to Rank Higher on Google Maps

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