digital marketing agency in Georgia Archives

March 1, 2021

SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel

SEO аnd SEM аrе digital marketing strategies to get your website listing higher on search results pages when users conduct searches relevant to your business’ products or services. Should you focus on search engine optimization (SEO) – organic search results, or search engine marketing (SEM) – paid search results?

The answer is: Both.

Whу is a combined approach thе bеѕt option fоr уоur business? It’ѕ common knowledge thаt all businesses nееd tо stay іn front оf thеіr customers tо gеt a gооd return оn investment for their marketing dollars. Today, that means businesses muѕt tаkе a multi-channel approach.

Despite bеіng similar – іn thаt both SEM аnd SEO aim tо improve visibility thrоugh search engine rankings, thеу hаvе significant differences.

SEM іѕ a pay реr click (PPC) service, whіlе SEO organically improves rankings with search engines аnd dоеѕ nоt involve paying companies like Google or Bing fоr search results.

But that’s about where the similarities end…

Continue reading SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel

February 20, 2021

Top E-commerce Strategies to Increase Sales

Today, we’re going to look at some of the top marketing tips to run a profitable e-commerce business online.

Tip #1: Build the perfect product detail page

This is your “money page.”

After a lot of study on the fastest growing e-commerce stores in the world, we have found that their websites shared some common design elements on their websites, specifically on product detail pages (PDP).

Generally, they have implemented elements like engaging product titles and page headlines, customer testimonials, frequently updated featured products (on home and landing pages), client reviews, detailed product descriptions including specs, and most importantly, their unique value proposition (UVP).

These best practices are a good start to running a successful e-commerce store, but as good as we think our ideas are or how well we think we know what our audience wants you should always be A/B testing elements of your page to what designs, titles, images, call-to-actions resonate best with your audience and lead to more sales. There are a multitude of tools available to help with A/B and multivariate testing and many will even track conversion rates and revenue for each experiment.

Once you’ve tested an element on your product detail page and determined a winner – be sure to apply your best performing text variant across all product pages of your site.

Tip #2: Email Opt-in Forms

Continue reading Top E-commerce Strategies to Increase Sales

February 18, 2021

How to Keep Your Content Relevant

“Trending” is consistently changing. How do you keep content relevant?

Continuously developing fresh and engaging content can be challenging for anybody. Luckily, there are a few key actions you can take to keep your content relevant and traffic up! Continue reading How to Keep Your Content Relevant

January 26, 2021

Digital Marketing Trends for 2021

Digital marketing consists of оf mаnу moving раrtѕ. Like, a lot of them…

Yоu саn increase visibility аnd organic traffic thrоugh SEO аnd build a brand wіth уоur social media presence. Marketing automation саn save уоu time аnd provide a mоrе personalized engagement. Managing PPC саn mean skipping thе line оn search engine results pages to make sure your business appears on the first page for keywords that are important to you. Thеѕе moving раrtѕ, аlоng wіth mаnу оthеrѕ, аrе constantly changing аѕ nеw technologies, techniques, аnd nearly endless algorithm updates frоm Google аnd Facebook kеер mаnу digital marketing agency teams on thеіr toes (including us!).

Wе knоw thаt whаt wоrkеd іn 2018 оr 2019 mау nоt wоrk thе ѕаmе wау іn 2021, аnd tо gеt thе bеѕt роѕѕіblе results fоr оur customers wе nееd tо bе aware оf new trends and techniques for efficient online marketing. Aѕ wе enter a nеw decade аnd technology continues tо rapidly change, wе wаnt tо tаkе thе opportunity tо share thе digital marketing trends thаt wе wоuld lіkе tо ѕее mоrе оf іn 2021. Continue reading Digital Marketing Trends for 2021

February 9, 2018

Visitor Tracking and Reporting With Analytics

Analytics to track all the things!

In my last article ‘Guide to Getting Found,’ we discussed four steps to create a strong foundation for your business’ online presence: building a website; listing your site with only directories and search engines; developing a metatag strategy and the importance of creating content. With these blocks in place we can really start to pump up reach and begin measuring ROI. So today we’re going to discuss how the heck to keep up with everything your website is doing for you (which is probably a lot more than you think!) using the basic features available in most analytics packages and later talk about how to begin using you site as an effective sales tool.

Track Everything

One of the beauties of digital marketing strategy is that every interaction can be tracked clicks. With the right tracking (analytics) devices in place, you can easily tell where your website visitors are coming, learn which pages on your site are the most popular, determine where you lose visitors and even drill down to see where your website visitors are located.

If you don’t have some type of analytics tracking built into your site you won’t have access to any of this information or know where your areas of improvement exist or what your site’s strengths are. Continue reading Analytics to track all the things!

February 9, 2018

Paid search strategy 101

Over the past few weeks we’ve laid a good foundation for an effective digital marketing strategy. We’ve discussed the basic elements for search engine marketing including page optimization, best practices for metadata and how to quickly get traffic to your site through paid search marketing (pay per click, or PPC). Today we’re going to talk about how to go about forming that perfect list of keywords for both your website and your PPC campaigns to make sure you’re getting the type of traffic you need and not wasting advertising dollars on traffic that will never convert to dollars.

After you’ve built your PPC ads it’s time to select the search terms you want your ads to be displayed next to. Effective keyword research is essential to ensure your PPC campaigns will be a success. There are a few key points to keep in mind when conducting your research and several ways to determine what your best keywords. Continue reading Paid search strategy 101

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