Start A Conversation Social Marketing
With the ever-increasing popularity of digital marketing, businesses have turned to social media to help promote their products and services. Through social media, you have the opportunity to establish a warm and relatable handle for your brand which can connect with people on a personal level. They’ll become invested in your mission and values, and keep coming back for more.
- Build Relationships with Your Customers
- Creatively INcrease Brand Engagement
- Attract More Inbound Traffic
- Improve Your Search Engine Rankings
- Engage with Your Ideal Customers
What is Social Media Marketing and how do you leverage it for your business?
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media and if you’re not speaking directly to your audience through these social media platforms like Facebook, Twitter, Instagram, or Pinterest, you’re missing out!
If you don’t have a strategy for using social to increase conversion rates, improve sales, enhance search engine rankings, and improve customer experience, you need to start now, as your competitors may already be interacting and connecting with your prospects and customers instead of you.
Paid Social Media Ads Account Management & Optimization
We believe there are two key aspects to successful paid search marketing:
Strategy & Follow Through
For each account, we create a strategy that defines how your offering meets the needs of your potential customers. Then use that strategy to create a consistent and compelling message across all campaigns, combining the right audience targeting, ads, reporting, and testing to produce results.
It doesn’t stop there. Once your campaigns are running, we run regular optimizations to each campaign’s ads, targeting options, placements, and more to constantly improve your return on ad spend.
It’s a lot of work, but our team of social strategists understand the data behind each platform and possess the know-how to interpret your analytics data and follow through on those actionable insights
What you get with our Social Media services
We start every account build and launch by analyzing all your current digital marketing efforts to understand how PPC fits and make sure the keyword selection, ad copy, landing pages, tone, and execution all fit in your overall marketing efforts.
Proactive testing of ad content, landing page engagement, ad position, keyword bids, and audience targeting along with detailed reporting allow us to maximize return on ad spend and further your profitable growth.
We help you stay on top of your account’s performance improvements with transparent reporting and a regular meeting schedule to discuss new opportunites for improvement and steps to execute. No more guesswork on what’s working or gut-based decision making.
Paid Search and Shopping campaigns are not a set-it-and-forget-it strategy. We proactively test, measure, optimize, and retest every aspect of your paid search campaigns to ensure continued success.
Once we understand your key performanc indicators, like desired lead cost per acquisition and target return on ad spend, we’ll begin to map a strategy to bridge the gap to an optimized and profitable PPC account.
We maintain consistent lines of communication throughout the strategy and management of your paid search campaigns and take action on areas of highest impact.