PPC & Shopping Tier 1 Search Strategy
We’ll beef up your front-line offensive in your digital marketing strategy by helping you create Paid Search and Shopping Campaigns. These ad engines boost you to the front of the pack. You’ll get (and stay) ahead of the competition under our guidance.
Benefits
- Choose Who Sees Your Ads
- Drive Targeted Traffic to Your Site
- Bring Previous Visitors & Customers Back
- Get Quick Results
- We Provide Detailed Analytics & Reporting
What is Pay Per Click Advertising & Google Shopping, and why is it important to your business?
If you consider SEO “the long game,” then PPC is your short game strategy for quick results. PPC advertising is a method of online marketing where you can place ads in strategic places online and only pay a fee when a user clicks on the ad. Paid search marketing is a way to buy visits to your site and product pages now, rather than waiting to attract them organically. This approach is helpful if your site or online catalog is new, not SEO optimized, not generating enough traffic from your target audience organically, not getting enough traffic to high-value landing pages. If you could double the number of qualified leads that visited your website, how much revenue would that generate for your business?
Paid Search Account Management & Optimization
We believe there are two key aspects to successful paid search marketing:
Strategy & Follow Through
For each account, we create a strategy that defines how your offering meets the needs of your potential customers. Then use that strategy to create a consistent and compelling message across all campaigns, combining the right keywords, bids, ads, and targeting to produce sales.
It doesn’t stop there. Once your campaigns are running, we run regular optimizations to each campaign’s ads, keyword bids, feeds, targeting options, placements, and more to constantly improve your return on ad spend.
It’s a lot of work, but our experts are certified in PPC specialists who understand the data behind each ad platform and possess the know-how to interpret your analytics data and follow through on those actionable insights
What you get with our PPC services
Coordinated Strategy
We start every account build and launch by analyzing all your current digital marketing efforts to understand how PPC fits and make sure the keyword selection, ad copy, landing pages, tone, and execution all fit in your overall marketing efforts.
Continuous Optimization
Proactive testing of ad content, landing page engagement, ad position, keyword bids, and audience targeting along with detailed reporting allow us to maximize return on ad spend and further your profitable growth.
Clear Reporting
We help you stay on top of your account’s performance improvements with transparent reporting and a regular meeting schedule to discuss new opportunites for improvement and steps to execute. No more guesswork on what’s working or gut-based decision making.
Rapid Testing
Paid Search and Shopping campaigns are not a set-it-and-forget-it strategy. We proactively test, measure, optimize, and retest every aspect of your paid search campaigns to ensure continued success.
Gap Analysis
Once we understand your key performanc indicators, like desired lead cost per acquisition and target return on ad spend, we’ll begin to map a strategy to bridge the gap to an optimized and profitable PPC account.
Efficient Execution
We maintain consistent lines of communication throughout the strategy and management of your paid search campaigns and take action on areas of highest impact.
