Digital Marketing Experts for Small Business

Pay Per Click & Google Shopping
Services

Pay Per Click & Google Shopping

PPC & Shopping Tier 1 Search Strategy

We’ll beef up your front-line offensive in your digital marketing strategy by helping you create Paid Search and Shopping Campaigns. These ad engines boost you to the front of the pack. You’ll get (and stay) ahead of the competition under our guidance.

Benefits

  • Choose Who Sees Your Ads
  • Drive Targeted Traffic to Your Site
  • Bring Previous Visitors & Customers Back
  • Get Quick Results
  • We Provide Detailed Analytics & Reporting




What is Pay Per Click Advertising & Google Shopping, and why is it important to your business?

If you consider SEO “the long game,” then PPC is your short game strategy for quick results. PPC advertising is a method of online marketing where you can place ads in strategic places online and only pay a fee when a user clicks on the ad. Paid search marketing is a way to buy visits to your site and product pages now, rather than waiting to attract them organically. This approach is helpful if your site or online catalog is new, not SEO optimized, not generating enough traffic from your target audience organically, not getting enough traffic to high-value landing pages. If you could double the number of qualified leads that visited your website, how much revenue would that generate for your business?

Pay Per Click Marketing

Paid Search Account Management & Optimization

We believe there are two key aspects to successful paid search marketing:

Strategy & Follow Through

For each account, we create a strategy that defines how your offering meets the needs of your potential customers. Then use that strategy to create a consistent and compelling message across all campaigns, combining the right keywords, bids, ads, and targeting to produce sales.

It doesn’t stop there. Once your campaigns are running, we run regular optimizations to each campaign’s ads, keyword bids, feeds, targeting options, placements, and more to constantly improve your return on ad spend.

It’s a lot of work, but our experts are certified in PPC specialists who understand the data behind each ad platform and possess the know-how to interpret your analytics data and follow through on those actionable insights

What you get with our PPC services

Coordinated Strategy & Excution

Coordinated Strategy

We start every account build and launch by analyzing all your current digital marketing efforts to understand how PPC fits and make sure the keyword selection, ad copy, landing pages, tone, and execution all fit in your overall marketing efforts.

Continuous Optimization

Continuous Optimization

Proactive testing of ad content, landing page engagement, ad position, keyword bids, and audience targeting along with detailed reporting allow us to maximize return on ad spend and further your profitable growth.

Reporting & Data Analysis

Clear Reporting

We help you stay on top of your account’s performance improvements with transparent reporting and a regular meeting schedule to discuss new opportunites for improvement and steps to execute. No more guesswork on what’s working or gut-based decision making.

Rapid Testing

Rapid Testing

Paid Search and Shopping campaigns are not a set-it-and-forget-it strategy. We proactively test, measure, optimize, and retest every aspect of your paid search campaigns to ensure continued success.

Gap Analysis

Gap Analysis

Once we understand your key performanc indicators, like desired lead cost per acquisition and target return on ad spend, we’ll begin to map a strategy to bridge the gap to an optimized and profitable PPC account.

Efficient Execution

Efficient Execution

We maintain consistent lines of communication throughout the strategy and management of your paid search campaigns and take action on areas of highest impact.

What our clients have to say

Reliable & Trusted Marketing Pros
  • I’ve gotten help several times when we’ve been in a real jam. It’s been great that Chris jumped into action and solved the problem(s).

    Robert Wilhite, My Cycle Coach
  • Chris is great and has an impressive grasp on managing my marketing needs.

    David Cameron, LBA Ware
  • No one but NO ONE can convert lookers into buyers like Chris Hood and the Conversion Mill. I highly recommend this company. The services pay for themselves.

    Shelly Berryhill, GA Appraisal Services
  • Words cannot aptly describe the level of service my company has received from The Conversion Mill. Chris has made it his personal mission to improve every aspect of our website to help optimize our sales. His work is extremely detailed and thorough and I am informed throughout the entire process of everything that has been done, is being done, and needs to be done.

    We had tried three different online marketing companies before we began working with The Conversion Mill and none of them have given us the type of detailed, uplifting service we receive from Chris.

    Othy Morris, Masters At Art

 

Ready to begin the journey to more customers?

 

Book your appointment

Call Us (770) 322-4975