Lead Nurturing With Email Marketing & Automation
Email is the perfect tool to promote your products and services, grow brand awareness, and build loyalty in your market. Greet your clients from their inbox, pre-qualify prospects, and automate your sales process.
- Send Emails Based on User Behavior
- Promote New Products & Sales
- Keep Your Brand Top-of-Mind
- Grow Your Prospect Lists
- Automate Your Sales Funnels
What is Email Marketing Automation, and why is it important to your business?
Today’s small business needs to do more with less. They need to connect with their audience in a personalized way to deliver the right messages to the right people at the right time. They need to communicate with the purpose of generating awareness and loyalty, qualifying prospects, and moving leads through sales funnels – all while staying on budget. Businesses who do this effectively can ensure higher engagement rates from their subscribers and repeat business. U.S. businesses that effectively engage in email marketing see an average return on investment of 4100%. How do your email marketing campaigns stack up?
Behavior-Based, Lead Nurturing & Sales Automation for Small Businesses
When it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email and when it comes to conversions, there isn’t a more powerful channel than email.
In the U.S., the average click-through rate of an email campaign is around 3% (higher if you’re a client of The Conversion Mill), whereas the average click-through rate from a tweet is around 0.5%.
This means you are 6x more likely to get someone to click through to your website via email than you are from Twitter. Your email subscribers have told you they want to hear from you. This isn’t always the case with social or other marketing platforms.
4.24% of website visitors from an email marketing campaign buy something compared to just 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
What you get with our Email Marketing services
List Growth Tactics
We’ll start by running a series of on and off page SEO audits to establish benchmarks and identify any technical issue that might be negatively impacting your rankings
During our initial audit we’ll benchmark the number and quality of all inbound links. We’ll work to identify any opportunities for improving backlinks and address any potentially negative issues we find.
We help you stay on top of your site’s performance improvements with transparent reporting and a regular meeting schedule. No more guesswork on what’s working or gut-based decision making for next steps.
We utilize an arsenal of user-focused analytics tools to benchmark your current keyword positions and uncover new search term opportunities.
Using your business goals, we’ll develop a roadmap using email marketing tools to bridge the gap to higher open rates, click throughs, and conversions.
Strike while the iron is hot! We identify behavioural signals in your customers to build deliver email campaigns automatically when a user takes certain actions on your website.