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Grits Bits | Website Performance Optimization
Grits Bits is a fun, hand-crafted, Georgia-themed gift basket company that was suffering from slow order processing, lost productivity, and heavy cart abandonment due to excessive page load times. 20+ second wait times were commonplace while checking out on the frontend of the website and page loads during order processing on the backend took even longer. The Conversion Mill was commissioned to move the site to a more robust server, enable frontend caching tools, and perform code optimizations to reduce page load times to 3.4 seconds.
