Like it or not, change is coming. With the forced upgrade date of Google Analytics 4 (GA4) platform on the horizon, Analytics users will be automatically upgraded to GA4 in July, which also marks the date when Google will stop sending tracking data to its Universal Analytics platform. Change can be painful, but website owners and marketers should be excited about this update in website reporting.
With this change, Google is introducing a range of powerful reports and features that will revolutionize how website owners and marketers measure their online success. With the switch from Universal Analytics to GA4, data collection will be handled differently, with users now benefiting from cross-device analytics, lifetime metrics tracking, and more.
What does this mean for website owners?
First off, it means you can get better insights into your customers’ behavior across devices. Additionally, you’ll also have access to an array of new reports and features – such as predictive analytics – that provide valuable insight into how best to drive ROI with your campaigns. Plus, GA4 offers improved event tracking capabilities so you can gain deeper insights into user engagement on your site or app without needing additional code configuration.
Here are some of the most exciting new reports and features that have been released or are expected soon:
1. Enhanced Link Attribution Report – This report enables you to track link clicks with more precision than ever before. It also allows you to assign attribution models based on user behavior, so you can measure how each action contributes towards conversions.
2. Salesforce Integration – Google has announced that they will be integrating GA4 with Salesforce’s marketing cloud which will make tracking customer journeys across multiple channels much easier for businesses who use both platforms together.
3. Cross-Device User ID Tracking – This feature lets users track a single user across different devices like smartphones, tablets, laptops etc., making it easier for companies to identify their customers even if they switch between different devices when browsing the web or making purchases online.
4. Comparison View Reports – These reports enable users to compare performance over two separate timespans such as one week versus another week or one month versus another month in order to better understand trends and patterns that might be occurring over time within their data set(s).
5. Funnel Analysis – By using funnel analysis, users can gain insights into where visitors drop off during their journey toward conversion on your website or app so that changes can be made accordingly in order to improve results going forward.
6. Cohort Analysis – Through cohort analysis,users will be able to view performance data broken down by cohorts of people according to customers‘ characteristics such as age group, location etc, instead of just lumping them altogether This helps provide a deeper understanding into what type of customer performs best under certain conditions allowing companies tailor campaigns/strategies accordingly.
7. Audience Insights – Last but not least, the newly introduced audience insights tool provides information about your current & potential audiences like demographics & interests In addition by combining this data with other sources from external platforms (such as Facebook Ads), it becomes possible to gain further insight into specific segments so that more effective targeting strategies can be implemented
Overall these new reports & features should give business owners access to valuable information about their customer’s behaviors enabling them to create better campaigns & optimize existing ones With all these advancements being added regularly it looks like Google Analytics 4 could become the go–to choice for businesses looking for comprehensive analytics solutions
Need help getting migrated, setting up goals, or custom reporting in GA4?
As a Google Partner. The Conversion Mill offers comprehensive goal migration services designed specifically for teams transitioning from UA to GA4 smoothly and efficiently before the forced migration date arrives. Our team is highly experienced in helping clients make an easy transition between platforms while ensuring nothing is lost in translation during the process – so feel free to reach out if you want assistance migrating goals before making this critical switch!
The future looks bright indeed for those who take advantage of this platform upgrade – start taking advantage today by pairing up with us at The Conversion Mill!