Digital Marketing Superheroes for Small Business

How to Keep Your Content Relevant

How to Keep Your Content Relevant

evergreen content

“Trending” is consistently changing. How do you keep content relevant?

Continuously developing fresh and engaging content can be challenging for anybody. Luckily, there are a few key actions you can take to keep your content relevant and traffic up!

1) Research your topics thoroughly

When planning to write a post, research your points to ensure you incorporate all relevant information for your audience and stick to the topic! This research process is the place where you’ll find different areas to grow content to increase your post’s general relevancy. Spending more time in this phase will help make the creation process go smoother and help you develop a much more solid content strategy.

2) Develop a new content style

Rather than continually writing in a similar style, expand the types of content you produce to keep your pages fresh and appealing to various segments within your target audience. Sprinkle in infographs, polls, surveys, how-tos, top tens, or videos. With all your posts, keep the content relevant to your audience by providing valuable and useful information to your readers.

3) Write Evergreen Content

A simple method to keep content relevant, even though they are months old, is to focus on “evergreen” content. This simply refers to content that is not only relevant to a specific time or occasion – content keeps on being relevant long past its distribution date. Rather than continually bouncing on the most recent trends that are popular “right now,” mix things up with evergreen content that will be helpful to your readers for many months or years. Don’t think “trending now,” but “best practices,” or great foundational content.

Evergreen content will always drive organic traffic since it ranks high with search results and is found to pull in organic traffic at a predictable rate over a long-term period without a decline. Additionally, evergreen content keeps readers on your website longer, which tells search results your content is valuable and satisfies user demand, and lowers website bounce rates.

4) Update Previous Blog Posts

A great technique to keep content relevant is to periodically refresh past blog posts. This step can expand the number of backlinks you get, construct reader loyalty, and keep you refreshed with the most recent trends and methodologies your post covers. When choosing what posts should be updated, take a look at pages with loads of excellent connections or ones that get the most traffic and start with those. As a general guideline, focus on pages with numerous watchword impressions yet low rankings.

Do month-to-month reviews of your content that are failing to meet expectations and either upcycle it by refreshing links and revamping the content for better SEO, adding a video or other visual asset to help engagement, or erase the post altogether – but only as a last resort. Conducting month-to-month reviews will help you to keep on top of which content is performing well and which posts you could improve.

5) Watch on Social Media Platforms

Being knowledgeable in social media is vital for getting your post shared and keeping content relevant. It is critical to see how every platform works. Keep tabs on what topic influencers in your speciality are publishing and have a look at their engagement. This will provide clues to what types of content your target audience is looking for and engaging with.

6) Listen to your readers

A sure-fire approach to keep content relevant is to let your readers know they are heard and valued. Do this by making content custom fitted to them and in turn they will return for more. Ask for feedback from readers in your articles, by email with a link back to your post, or by allowing commenting on articles to see what they like and do not like.


Creating fresh content and modifying old content to endure relevance is not as tricky as you might think. Spend some time to monitor what your readers like, dive into social media trends, and also set aside time to update previous posted articles or topics to keep your readers coming back!

Not sure how to apply these tips? We’re here to help. Have a professional digital marketing agency in your corner to handle all such SEO techniques and marketing on social media platforms.

Chris Hood

Chris is a digital marketing professional with more than 15 years of experience in email, SEO & paid search marketing, website development & testing, and conversion optimization for online businesses. Chris spends most of his downtime cycling, enjoying the outdoors, tinkering with 3D printers, Raspberry Pis, vintage computer technology, and working on strategies to generate more revenue for clients. He holds certifications from Google for their Analytics, Ads, and Marketing products for business and most recently was awarded the title of Dacula's 2020 Business Person of the Year from Alignable.

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