Over the years, many trends have caught on that most people would not have expected, like the surge of popularity of then-terminally-uncool Hush Puppies shoes in the 1990’s, which were previously only popular among a handful of hipsters in Manhattan. Television shows which many thought would surely flop reached great success, such as Sesame Street. People underestimated the cognitive levels of children, but the show’s new approach to teaching gained widespread popularity and fostered literacy in preschoolers. Books, like The Divine Secrets of the Ya-Ya Sisterhood, have climbed from little known cult series to best-sellers and messages that seemed to hold little importance at the time, such as the dangers of smoking, took hold and are now hot topics all over the world. It seems that there is a pattern to these phenomenons, which many businesses could learn, replicate and benefit from greatly.
In the book “The Tipping Point,” author Malcolm Gladwell connects the dots for a pattern that can move any idea, message, product, or in our case business in the residential service industry from a small, unknown group to a front-runner in their field. The main thing you can do to propel your business to its “tipping point” is to create what is known as “The Stickiness Factor.” Continue reading Get sticky with it