Pay Per Click (PPC) remarketing is an effective way of reaching out to users who have previously visited your website but have not converted. Remarketing allows you to target ads specifically at those people, in order to draw them back and potentially convert them into customers or leads. This type of advertising can be incredibly powerful due to its ability to deliver highly relevant messages that are tailored to the user’s interests and past behavior with your ads and website.
The primary benefit of PPC remarketing lies in its capability for targeting a segmented audience with customized messaging strategies which will encourage them toward conversion goals such as sales, sign–ups, and other engagements on your site.
Also known as retargeting, it has been proven to produce higher Return On Ad Spend (ROAS) compared to more traditional methods like Display Advertising campaigns due to the increased levels of relevance when engaging potential prospects already familiar with your brand or product offering.
Additionally, PPC remarketing costs less than most other forms of digital marketing because bids tend not to be as high since there is no need for extensive research prior to launching an ad campaign – simply create a list of people who have recently visited your website then start delivering targeted messaging at these individuals via various platforms including Google Ads display network & search network so they become aware of what you‘re offering again!
Focusing only on qualified audiences also helps reduce wastage typically associated with mass reach tactics such as show banners etcetera; meaning advertisers get better value per click resulting in greater ROI overall too!