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Shopping Feed Optimization
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Shopping Feed Optimization

Google Shopping Product Feed Optimization

An optimized feed helps Google determine when and where to show your product listing ads. The more relevant your product is to a user’s search the more likely Google will show your ads. This will increase the chance that someone searching for your product will find it and make a purchase.

Optimizing a shopping feed is a multi-faceted process and has many benefits for the advertiser.

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