Online banner ads are a form of advertising that appear as a graphic image or text on websites. They are used to promote products and services and are typically placed on webpages that have related content. They are often used to drive traffic to a website, generate leads, and increase brand awareness.
Banner ads are cost–effective and can be targeted to specific audiences. Businesses can target their ads to users based on their browsing history, location, interests, and several other specific attributes. This type of targeted advertising helps ensure that the ads are seen by the right people at the right time in their buying cycle, and can help businesses get the most out of their advertising budget.
Like most all forms of online advertising, banner ads are trackable, allowing businesses to measure the results of the effort and allow for optimizing their ad performance and to better understand their audience.