Digital Marketing Experts for Small Business

A/B Testing
Capabilities

A/B Testing

AB Testing for optimization

Big changes are possible through small tweaks to your website. Something as simple as updating the color of an Add to Cart button can ad thousands to your bottom line each month.

Don’t “guess” what  will make your traffic convert. Test it!

We take a data-driven approach to conduct a number of small experiments on different elements of our clients’ websites to determine what prompts their users to take the desired actions while viewing a page.

DON’T JUST BUY MORE TRAFFIC, OPTIMIZE YOUR SITE TO CONVERT MORE BROWSERS INTO BUYERS

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  • Improved user engagement
  • Improved content
  • Reduced bounce rates
  • Increased conversion rates
  • Higher conversion values
  • Ease of analysis
  • Quick results
  • Everything is testable
  • Reduced Abandoned Carts
  • Increased Sales

A mistake that some companies make is to start moving a bunch of levers around without clear planning upfront for what they’re trying to optimize — and what will be impacted by those changes.

― Dan Siroker, A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B testing allows companies to make calculated changes to their user experiences while collecting data on the results. This allows them to construct hypotheses, and to learn why certain elements of their experiences impact user behavior.

A/B testing can be used consistently to continually improve a given experience, improving a single goal like conversion rate over time.

Testing one change at a time helps them pinpoint which changes had an effect on their visitors’ behavior, and which ones did not. Over time, they can combine the effect of multiple winning changes from experiments to demonstrate the measurable improvement of the new experience over the old one.

A/B Split Testing Results Over Time

What our clients have to say

Reliable & Trusted Marketing Pros
  • I’ve gotten help several times when we’ve been in a real jam. It’s been great that Chris jumped into action and solved the problem(s).

    Robert Wilhite, My Cycle Coach
  • Chris is great and has an impressive grasp on managing my marketing needs.

    David Cameron, LBA Ware
  • No one but NO ONE can convert lookers into buyers like Chris Hood and the Conversion Mill. I highly recommend this company. The services pay for themselves.

    Shelly Berryhill, GA Appraisal Services
  • Words cannot aptly describe the level of service my company has received from The Conversion Mill. Chris has made it his personal mission to improve every aspect of our website to help optimize our sales. His work is extremely detailed and thorough and I am informed throughout the entire process of everything that has been done, is being done, and needs to be done.

    We had tried three different online marketing companies before we began working with The Conversion Mill and none of them have given us the type of detailed, uplifting service we receive from Chris.

    Othy Morris, Masters At Art

 

Ready to begin the journey to more customers?

 

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Call Us (770) 322-4975